Try-on and shade matching
Virtual try-on and foundation shade finders, single-brand and multi-brand. The claims that matter here are the shade range behind a match, whether any accuracy is published by skin tone, brand lock-in and what the camera keeps.
Five lines we check on every makeup app
Every guide here reads these lines on the maker's own page and dates what it found. The full method is on how we check.
- 01
Shade range
How many shades and brands sit behind a match.
- 02
Accuracy
What the maker publishes, and against whom.
- 03
Skin tones
Whether matching is validated across deep and light skin.
- 04
Lock-in
One brand's range, or many.
- 05
Your face
Biometric consent, retention, and the lawsuits behind them.
Every makeup app guide
Each one prints the date its figures were read and the date they will be read again.
Where the law stands. Where a tool scans a face, Illinois' Biometric Information Privacy Act defines a scan of face geometry as a biometric identifier, which is why these guides read what each app says it keeps.