Brand files · 48 brands

48 beauty brands, held up to the light

88 best sellers from the brands on Sephora and Ulta's shelves, each read on five public ingredient databases on 21 and 23 October 2026. 80 of 88 got different verdicts from different databases, and for 41 brands every product we read split.

The whole field

Every brand, every product, one figure

Read a row as a brand's shelf: a pale dot is a product all four databases call clean, a deep one a product every database flags. Most of the shelf sits in between, which is the study's point: the verdict depends on the database. How the study works

Read on 21 and 23 October 2026. One to three products per brand, so this describes these best sellers, not a brand's whole catalogue.

Brand files

Open a brand

Each file shows every database's figure for that brand's products, dated and linked, and any listing that may be out of date.

Anastasia Beverly Hills0 of 2 split Aquaphor1 of 1 split Benefit2 of 2 split Bobbi Brown2 of 2 split CeraVe2 of 2 split Cetaphil1 of 1 split Charlotte Tilbury2 of 2 split Clinique2 of 2 split COSRX0 of 1 split Dior2 of 2 split Drunk Elephant2 of 2 split e.l.f.2 of 2 split EltaMD1 of 1 split Estee Lauder1 of 2 split Fenty Beauty2 of 2 split First Aid Beauty2 of 2 split Glossier2 of 2 split Glow Recipe2 of 2 split Huda Beauty2 of 2 split Ilia2 of 2 split Kiehl's2 of 2 split Kosas2 of 2 split La Roche-Posay1 of 2 split Laneige2 of 2 split MAC2 of 2 split Maybelline1 of 1 split Milk Makeup2 of 2 split NARS2 of 2 split Neutrogena1 of 1 split NYX2 of 2 split Olaplex2 of 2 split Olay1 of 1 split Origins2 of 2 split Paula's Choice1 of 2 split Peter Thomas Roth2 of 2 split Rare Beauty2 of 2 split Saie2 of 2 split Sol de Janeiro2 of 2 split Summer Fridays2 of 2 split Sunday Riley2 of 2 split Supergoop2 of 2 split Tatcha2 of 2 split The Ordinary1 of 2 split Too Faced2 of 2 split Tower 281 of 2 split Vaseline1 of 1 split Youth To The People2 of 2 split YSL Beauty2 of 2 split